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Industry-Based Harm Minimisation

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Understanding what works, for whom, and under what circumstances is critical to identifying industry-based harm minimisation best practices. Through innovation and evaluation, we can determine how industry can create a learning culture to assess and improve their safer gambling strategies.

Internationally, research related to what works in industry-based harm minimisation spans six main topic areas. See below for recent evidence on each topic from Greo and other publishers:

 Responsible Gambling and Behavioural Tracking Tools
  • Use of responsible gambling tools to prevent and reduce gambling harm: A Norwegian study  (Greo Research Snapshot, 2022)
  • Applying behavioural insights to design better safer gambling tools (GambleAware research report, 2021)
  • User comments on the accuracy of Playscan's risk assessment tool (Greo Research Snapshot, 2021)
  • Evaluation of GamTest for use with people with low-risk gambling (Greo Research Snapshot, 2021)
  • Customers' experiences with the PlayMyWay system (Greo Research Snapshot, 2021)
  • Non-problem gamblers’ experience with responsible gambling tools online (Greo Research Snapshot, 2019)
  • Can behavioural insights be used to reduce risky play in online environments (GambleAware research report, 2018)
  • Review of Internet gambling research that uses behavioural tracking to explore gambling behaviour (Greo Knowledge Snapshot, 2017)
  • Use of data analytics for responsible gambling regulatory directives (Ontario Problem Gambling Research Centre research report, 2015)

For more resources on this topic, see Greo's Evidence Centre

 Responsible Gambling Messaging and Promotions
  • Evaluating the impact of the “when the fun stops, stop” message on online gambling behaviour (Greo Research Snapshot, 2022)
  • Analysis of a responsible gambling campaign in the UK (Greo Research Snapshot, 2021)
  • Responsible gambling information on official state lottery websites in the U.S. (Greo Research Snapshot, 2021)
  • The impact of informative and self-appraisal pop-up messages on Internet gambling (Greo Research Snapshot, 2021)
  • Pop-up messages reduce gambling behaviours and gambling-related thoughts (Greo Knowledge Snapshot, 2021)
  • Current warning messages on scratch lottery tickets are not effective (Greo Research Snapshot, 2021)
  • Messages about deposit limits can help encourage some people to start using deposit-limiting tools (Greo Research Snapshot, 2021)
  • The phrasing of gambling payout messages affects how well people understand them (Greo Research Snapshot, 2020)
  • Responsible gambling programs may be more useful if designed for specific types of people who gamble (Greo Research Snapshot, 2020)
  • Personalized messages about gambling can reduce problem gambling behaviours (Greo Research Snapshot, 2020)
  • Different framing of gambling risk information influences people’s understanding of their chances of winning (Greo Research Snapshot, 2020)
  • Loyalty programs in the gambling industry (Full Report, Greo Research Snapshot, 2018)
  • How to customize responsible gambling messages to specific groups of gamblers (Greo Research Snapshot, 2018)
  • Responsible Gambling: Collaborative Innovation Identifying good practice and inspiring change (GambleAware research report, 2017)
  • Responsible gambling messages may increase stigma towards problem gamblers (Greo Research Snapshot, 2017)

For more resources on this topic, see Greo's Evidence Centre

 Self-Exclusion
  • Gambling despite being enrolled in a national multi-operator self-exclusion programme (Greo Research Snapshot, 2022)
  • Patterns of self-exclusion among people who play Daily Fantasy Sports (Greo Research Snapshot, 2022)
  • Co-designing a website for self-exclusion from multiple gambling venues (Greo Research Snapshot, 2022)
  • Voluntary self-exclusion is not a reliable way to measure problem gambling (Greo Research Snapshot, 2021)
  • Exploring people's experiences at the end of their self-exclusion period (Greo Research Snapshot, 2021)
  • Evaluating an online self-management program for people who are enrolled in voluntary self-exclusion (Greo Research Snapshot, 2021)
  • Exploring the usefulness of a video tutorial for people who start gambling again after self-excluding (Greo Research Snapshot, 2021)
  • Understanding why people continue to gamble while self-excluded in Sweden (Greo Research Snapshot, 2020)
  • Phase 1 Evaluation of the Multi-Operator Self-Exclusion Schemes in Great Britain (Greo Report Snapshot, 2020)
  • Characteristics of people who enroll in Sweden’s national self-exclusion program (Greo Research Snapshot, 2020)
  • Evaluating a multi-site exclusion system and responses of gambling venues to problem gambling (Greo Research Snapshot, 2020)
  • Who uses self-exclusion to control problem gambling? (Greo Knowledge Snapshot, 2018)
  • Changes in gambling behaviour and mental health after enrolling in land-based self-exclusion (Greo Knowledge Snapshot, 2018)
  • Review of electronic gaming machine pre-commitment features: Self-exclusion (Australian Gambling Research Centre report, 2016)
  • Self-exclusion as a gambling harm minimisation measure in Great Britain (Responsible Gambling Trust report, 2014)

For more resources on this topic, see Greo's Evidence Centre

 Responsible Gambling Policies
  • The responsible gambling practices of leading online gambling operators (Greo Research Snapshot, 2021)
  • Awareness of responsible gambling among patrons of casinos and racinos in Canada (Greo Research Snapshot, 2021)
  • An integrated approach to safer gambling (GambleAware research report, 2021)
  • A perspective on harm reduction strategies for online gambling and video gaming in adolescents (Greo Knowledge Snapshot, 2021)
  • A framework for stakeholder actions to minimize harms from online gambling (Greo Knowledge Snapshot, 2020)
  • Contradictions of responsible gambling in the context of rapid gambling expansion (Greo Knowledge Snapshot, 2020)
  • Corporate social responsibility of gambling operators is grounded in financial interests (Greo Research Snapshot, 2020)
  • The unequal effects of gambling and other sin taxes on low-income households (Greo Research Snapshot, 2019)
  • Casino social contracts and geographic determinants of gambling harm (Greo Evidence Brief, 2018)
  • How do gambling and other industries address cognitive decline in older adults? (Greo Evidence Brief, 2018)
  • Token corporate social responsibility in Macao’s gambling industry (Greo Research Snapshot, 2017)

For more resources on this topic, see Greo's Evidence Centre

 Responsible Gambling Programs and Staff Training
  • Casino staff’s viewpoints about responsible gambling and intervening when patrons show signs of problem gambling (Greo Research Snapshot, 2022)
  • Efficacy of GameSense as a responsible gambling program among US-based MGM loyalty program members (Greo Research Snapshot, 2022)
  • A three-year follow-up study of MGM Resorts employees’ views of a responsible gambling program (Greo Research Snapshot, 2021)
  • Casino employees’ experiences with GameSense, an onsite responsible gambling program (Greo Research Snapshot, 2020)
  • Exploring how responsible gambling training programs affect gambling venue staff and players (Greo Research Snapshot, 2020)
  • Trial for a repository for industry approaches to customer interaction in relation to safer gambling (Greo Report, 2020)
  • The training and educational needs of responsible gambling professionals (Greo Report Snapshot, 2018)
  • Conflicting role responsibilities may prevent venue staff from approaching and referring gamblers to gambling help services (Greo Research Snapshot, 2018)
  • BetKnowMore Don't Gamble with Health pilot project (Greo Evaluation Report Snapshot, 2017)
  • Criteria for effective staff training in responsible gambling (Greo Research Snapshot, 2016)
  • Casino employees’ attitudes on and experiences with responsible gambling training (Greo Research Snapshot, 2015)
For more resources on this topic, see Greo's Evidence Centre
 Game Features
  • Reframing cost-of-play information to reduce gambling spending (Greo Research Snapshot, 2022)
  • Using icon arrays to communicate information about the low chance of winning in a scratch card game (Greo Research Snapshot, 2022)
  • A large real-world study testing different lengths of mandatory play breaks on gambling behaviour (Greo Research Snapshot, 2021)
  • Voluntary vs. mandatory responsible gambling limit-setting systems (Greo Knowledge Snapshot, 2021)
  • Evidence for responsible gambling interventions and tools (Greo Research Snapshot, 2021) 
  • Australian online gambling customers' patterns of use of consumer protection tools (Greo Research Snapshot, 2021)
  • Exploring how players could use their online gambling data to gamble responsibly (Greo Research Snapshot, 2020)
  • Responsible Gambling on regulated and unregulated online gambling websites (Greo Evidence Brief, 2019)
  • Mandatory play breaks on video lottery terminals do not reduce money or time spent gambling (Greo Research Snapshot, 2019)
  • An informative display with pop-up messages can help EGM players keep track of their gambling (Greo Research Snapshot, 2019)
  • Do limit approaching pop-up messages work for people with financial focused self-concepts? (Greo Research Snapshot, 2019)
  • Evaluation of Gamgard: A tool that identifies the risk levels of gambling games for vulnerable individuals (Greo Research Snapshot, 2018)
  • How effective are current gambling harm-minimization tools? (Greo Knowledge Snapshot, 2017)
  • Classification of slot machines in Ontario: Providing relevant information to players (Greo research report, 2017)
  • The slot machine: What every player needs to know (Greo explainer video)

For more resources on this topic, see Greo's Evidence Centre

See our Current Projects page for all National Strategy research projects currently in progress.

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    • What We Do
    • Team
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  • Services
    • Funding Opportunities
    • Applied Research
    • Knowledge Products 
    • Knowledge Management
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  • Resources
    • Conceptual Framework of Harmful Gambling
    • Data Repository
    • Evidence Centre
    • Gambling from a Public Health Perspective
    • Prevention and Education Review: Gambling-Related Harm
    • Research to Inform Action Evidence Hub
    • Safer Gambling Evaluation Evidence Hub
    • Resources for Safer Gambling During COVID-19
  • Partners
    • National Strategy to Reduce Gambling Harms in Great Britain
    • Academic Forum for the Study of Gambling (AFSG)
  • Contact
    • Get in Touch
    • Helplines